Cast your mind forward to yesterday. Not difficult, I hear you. It is no more difficult than pushing it back to tomorrow. Now, here is the problem: When you have a creative deadline, there is no time like the present, as in "right now."

A designer is a person who is constantly trying to put their mind in other people's shoes, attempting to see the world as others see it. To have a mind that must exist with empathy with all times, places and people as seen from today. Strange, how the present is not what it used to be.

But back to tomorrow. I bet someone close to you has or will want to base a creative strategy on market research. Time to call in a designer.